This Design Trend Is Key To Enhancing Wellness Experiences

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How Can Beauty Businesses Use Living Walls to Win Customers and Show Sustainability?

Small businesses face many challenges constantly threatening their survival, so sustainability typically is not a priority. But what if we told you that greening your business could make some of these challenges go away? The main challenge small businesses face is finding and retaining customers. This challenge typically affects other struggles like brand awareness, financial concerns, and scaling. Without happy paying customers, there is no business. 

Survey after survey result shows consumers prefer eco-friendly companies. Your customers want to see a commitment to environmental protection. But what if your brand does not have a clear connection with the environment? For example, how can a beauty salon or spa show their commitment to sustainability? Sure, they can make commitments to the products used,  sourcing only vegan, animal cruelty-free products. But let’s face it, people are particular about selecting products that affect the way we look. Instead, beauty business owners can focus on the customer experience. Beauty salons and spas are places where customers spend countless hours. By decorating your space with greenery, customers can not only see the business owner's interest in the benefits of biophilia, but also they can reap the benefits of sitting next to a living wall, instead of a blank space or a blaring soap opera on tv. 

How Do Living Walls Benefit Occupant Health?

Did you realize that we spend 90% of our day indoors? Thus, the layout for indoor areas directly affects the wellbeing and health of the occupants. If you are spending your entire day in a dim and dreary environment, you will likely be able to feel the impact on your mental state. What's the most effective thing in living things? They eliminate toxins from the air, improving the quality of the air, which allows you to breathe more comfortably. Inhaling air pollution can trigger asthma, coughing, and even more serious respiratory issues such as lung cancer.

Being in the midst of nature, specifically live plants, can improve mental well-being. Being in nature can boost creativity, and productivity, and reduce heart rate and blood pressure. Living plants decrease anxiety and help people feel at peace and calm, which is the perfect mood for a spa environment. If customers at a beauty salon sit in a chair in a space that is closer to nature, this enhances the overall experience in more different ways. Spas are popular with people who want to increase their health and health, therefore it makes sense to include the elements of nature in the layout of their spaces.

How Can Urbanstrong Help Green Your Business?

Urbanstrong offers a wide range of living wall solutions for business interiors. We cover the whole range of living wall installations, from large-scale, long-term installations, outdoor walls, a variety of modular small-scale solutions, and even customized moss wall art for a no maintenance option. Our team will work with you to determine which is the best fit for your budget and your space. 

About The Author

Published by Urbanstrong Editorial Team

Reviewed by Alan Burchell, P.Eng., LEED AP, GRP

Alan Burchell is the Principal of Urbanstrong, an award-winning urban sustainability and biophilic design firm specializing in custom living walls, preserved moss walls, freestanding green walls, and architectural plant installations.

A professional engineer, LEED Accredited Professional, Fitwel Ambassador, and certified Green Roof Professional, Alan holds a degree in mechanical engineering and a Master of Science in Sustainability Management from Columbia University, with a focus on Sustainable Water Management.

His experience spans all seven continents and brings together engineering, urban sustainability, biophilic design, climate-resilient design, and project leadership. A frequently invited industry speaker, Alan helps architects, developers, designers, and building owners create beautiful, high-performing living wall and moss wall installations with an emphasis on design integration, constructability, irrigation reliability, plant health, and long-term performance. 

Contact Alan today at aburchell@urbanstrong.com or 215.480.2210 or book a 15-minute chat directly in his calendar here.